Shane Dodson

Founder & Lead SEO Strategist · Rank Hero's

Shane Dodson founded Rank Hero's to build the SEO agency he wished existed when he was scaling his own businesses — one that ships measurable work every week, treats rankings as a means to revenue (not the goal), and treats Google Business Profile with the same rigor as enterprise technical SEO. Based in Houston, Texas, Shane leads strategy on every Rank Hero's engagement.

Houston, TX 25+ years entrepreneurship 2684+ published articles

Personal site LinkedIn X (Twitter)

Credentials

  • Founder of Rank Hero's — a national SEO agency based in Houston, Texas
  • 25+ years as a serial entrepreneur across multiple industries
  • Decade-plus ranking businesses across all 50 U.S. states
  • Architect of a 100-point Google Business Profile optimization framework
  • Lead strategist on 500+ SEO engagements across 14 service verticals

Areas of Expertise

  • National SEO Strategy
  • Google Business Profile Optimization
  • Local SEO & Map Pack Ranking
  • Technical SEO & Core Web Vitals
  • Programmatic SEO at Scale
  • Link Building & Digital PR
  • Conversion Rate Optimization
  • AI Search / Generative Engine Optimization

Recent Articles by Shane

All articles

  1. Local SEO Llano Local Citations & NAP Audit Guide \
    The Llano, TX citation and NAP audit Rank Hero's runs — top directories, Llano County sources, and how to fix inconsistencies that kill Map Pack rank.
  2. Local SEO Llano Review Generation Playbook \
    How Llano, TX businesses earn 4–8 quality Google reviews per month without violating Google's guidelines — full playbook for Llano County operators.
  3. Local SEO Llano Map Pack Ranking Strategies \
    How Llano, TX businesses crack the Google Map Pack — proximity, prominence, relevance signals, and Llano County ranking moves that actually work.
  4. Google Business Profile Llano Google Business Profile Checklist \
    The exact GBP checklist Rank Hero's runs for Llano businesses — every field, photo cadence, and signal that moves Map Pack rank in Llano County.
  5. Local SEO Llano SEO Services Guide for 2026 \
    What Llano, TX SEO services cost in 2026 — pricing tiers, deliverables, and Hill Country-specific strategy for Llano County businesses.
  6. Local SEO Burnet Local Citations & NAP Audit Guide \
    The Burnet, TX citation and NAP audit Rank Hero's runs — top directories, Burnet County sources, and how to fix inconsistencies that kill Map Pack rank.
  7. Local SEO Burnet Review Generation Playbook \
    How Burnet, TX businesses earn 4–8 quality Google reviews per month without violating Google's guidelines — full playbook for Burnet County operators.
  8. Local SEO Burnet Map Pack Ranking Strategies \
    How Burnet, TX businesses crack the Google Map Pack — proximity, prominence, relevance signals, and Burnet County ranking moves that actually work.